Your Course Growth Team
$250 + 20% royalty
Own your Marketing, Sales, Ops, and Course Experience Support
You keep 100% of sales until your $250 fee is recovered. After that, you keep 80% and we take 20%.
Course Audit
Includes:
Video Audit
– Resolution consistency (all videos at minimum 1080p)
– Legibility of slides, code, and UI elements
– Smooth transitions between lessons (avoiding abrupt cuts)
– Pacing and flow (avoiding fragmented 2-minute videos)
– Use of intros/outros, branding footers, and templates
– Recommendations for face-cam use to improve instructorโlearner connection
Audio Audit
– Clarity and consistent volume across all modules
– Checks for noise, music overpowering voice, distortion, hum, or echo
– Accent/diction clarity and pacing review
– Identification of โchuckingโ sounds, clicks, or breathing artifacts
– Step-by-step fixes for professional, distraction-free delivery
Marketing Page Audit
– Course title & positioning: does it sell mastery or sound generic?
– Unique Value Proposition (UVP) โ clear articulation vs competitors
– Target audience definition (segmented by beginner, intermediate, advanced)
– Prerequisites mapped to job roles
– Tools & technologies listed for learner readiness
– Pricing display & value justification (showcasing lifetime access, certification, capstones)
– CTA flow & enrollment smoothness
– FAQ optimization for SEO
Content Coverage Audit
– Full review of module depth and coverage
– Balance of theory vs practice (quizzes, assignments, coding demos)
– Identification of missed areas (industry case studies, capstone projects, advanced topics such as scalability, image/text features, feature drift)
– Opportunities for enrichment (updated datasets, benchmarks, exercises)
– Future-proofing needs (updating Python libraries, refreshing GitHub repos)
Learner Experience Mapping
– Pinpointing probable drop-off points in modules (where learners disengage)
– Segmentation recommendations (tracks for beginners, intermediates, advanced)
– Suggestions to reinforce key takeaways and avoid redundancy
– Pacing adjustments for dense modules (e.g., Linear Model Assumptions)
Branding & Formatting Review
– Use of intros, outros, and recap slides for learner continuity
– Consistency in fonts, colors, and brand recall elements
– Footer branding to prevent unauthorized usage
– Standardization of video lengths for smoother flow
Competitor Benchmarking
– Direct comparison with DataCamp, Codecademy, TutorialsPoint, and Udemy courses
– Depth & breadth analysis: where your course leads, and where it lags
– Pricing structure advantages (one-time fee with lifetime access vs subscriptions)
– Differentiation opportunities (advanced feature engineering, capstones, pipelines)
Marketing Package
Includes:
Influencer & Partnership Marketing
– Outreach to niche influencers for course co-promotions (podcasts, IG/LinkedIn Lives, guest features)
– Affiliate & referral program setup (with plug-and-play toolkit for partners)
– Newsletter swaps with adjacent creators
Content Authority
– Social content engine (LinkedIn/Twitter/X, YouTube Shorts, TikTok)
– Repurpose course material into micro-content (clips, carousels, infographics, threads)
– Thought-leadership blog posts & LinkedIn articles
PR & Media Outreach
– Instructor press kit (bio, photos, course highlights)
– Targeted pitching to education/industry podcasts and newsletters
– Local media or trade publications for niche authority building
Community Growth Campaigns
– Build and grow free-to-join communities (FB Group, Discord, Slack)
– Engagement calendar (weekly prompts, polls, Q&As, challenges)
– Gamified referral incentives (e.g., โInvite 3 peers โ unlock bonus lesson
Landing Page & Funnel Growth
– Conversion-optimized course landing pages
– A/B testing headlines, CTAs, and page flows
– Lead magnets (free guides, mini-classes, challenges)
– Automated nurture sequences (5โ7 email drips per course)
Analytics & ROI Tracking
– Monthly report: traffic, lead gen, conversion metrics
– Marketing ROI dashboard โ โ$1 spent = X leads, Y enrollmentsโ
– Iterative testing โ Drop what doesnโt convert, double down on what works
Sales Package
Includes:
Lead Sourcing & Qualification
– Build and update targeted prospect lists (professionals, firms, communities)
– Qualify leads by relevance, role, and budget fit
– CRM setup & lead tracking for complete sales visibility
Personalized Outreach & Nurturing
– 1:1 outreach via LinkedIn, email, and calls
– Tailored pitches highlighting course value for each prospect
– Follow-up sequences (3โ5 touchpoints) until decision
Discovery & Sales Calls
– Conduct initial discovery calls (15โ30 mins) to understand prospect needs
– Present course structure, benefits, and outcomes
– Overcome objections and guide prospects toward enrollment
Enrollment Assistance
– Hand-hold prospects through registration and payment
– Share course brochures, testimonials, and instructor profiles
– Resolve last-mile questions to prevent drop-off
Feedback Loop to Instructors
– Weekly report on sales conversations, objections, and outcomes
– Insights into why prospects convert (or donโt)
– Recommendations to improve pitch, pricing, or packaging
Sales Performance Dashboard
– Monthly summary of outreach, calls, and closed enrollments
– Conversion rates and cost-per-enrollment metrics
– Continuous refinement of prospecting strategy
Course Editorial Operations
Includes:
Content Packaging & Editing
– Video editing (raw sessions โ polished lessons)
– Lesson slicing into short modules
– Transcripts & captions for accessibility
– Thumbnails & promo visuals
– Post-publishing edits & refinements
Quality & Engagement Boosters
– Script editing & instructional flow improvements
– Handouts, quizzes, and assignments designed for better completion rates
– Commissioning proposals (guest sessions, partnerships, collaborations)
– Technical reviewer onboarding for subject-matter validation
– Collection of 5 customer testimonials/reviews for social proof
Ops & Delivery Management
– Zoom hosting (includes access to a paid Zoom account)
– LMS management (setup, troubleshooting, post-publishing updates)
– Learner support: query triage, FAQ system, template responses
Automation & Efficiency
– Automated workflows (reminders, assignments, certificates) using Make.com/Zapier/CRM tools
– Tech stack audit โ consolidation recommendations to reduce recurring costs
– Resource library creation: onboarding packs, FAQs, reusable templates for scaling
Feedback Loop to Instructors
– Weekly report on sales conversations, objections, and outcomes
– Insights into why prospects convert (or donโt)
– Recommendations to improve pitch, pricing, or packaging
Marketing & Distribution Support
– Promo images and teaser videos
– Distribution through partner networks: CourseHorse, Luma, Eventbrite